Google quietly revises guidelines to allow ‘crypto trusts’ to advertise
In a discreet adjustment, Google has quietly changed its crypto advertisement guidelines ahead of the potential launch of a spot Bitcoin (BTC) exchange-traded fund (ETF) in the United States. Starting January 29, 2024, the updated policy from the prominent search engine will authorize advertisers promoting “ crypto currency coin trusts ” targeting the United States, provided they fulfill specific criteria and obtain certification from Google, according to an update from December 6. This shift significantly departs from Google’s traditionally cautious approach to cryptocurrency-related advertisements. Previously, the company had imposed strict restrictions on various crypto ads, citing concerns about potential fraud and deceptive promotions. However, with the evolving and increasingly accepted landscape of Bitcoin and other digital assets, Google seems to be adjusting its approach. Interestingly, back in November, Eric Balchunas, senior ETF analyst for Bloo...